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The Marketplace
 There
are some 500,000 caravans in the U.K., comprising a market sector
with substantial demand for towing equipment. Added to this is a
multiplicity of other types - amounting to an estimated 2.5 million
trailers in all - ranging from horseboxes to boat transporters.
Even this huge number is forecast to grow, having regard for the
increase in activity pursuits which call for additional load capacity
to convey camping gear, jet-skis, off-road bikes, micro light airplanes
and much more besides. Every trailer needs a connection with its
towing vehicle!
As a TowForce Franchisee, you are van-based and highly mobile in
your territory, dealing with franchised car dealers,
other motor trade
outlets, commercial vehicle operators and
members of the public - and you may well become acquainted with
owners of towing vehicles through your local
caravan, sailing and pony clubs.
 Each
day is interesting and extremely varied, therefore,
supplying and installing Brink towbars to all makes of cars and
light commercial vehicles.
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A
summary of some relevant statistics:
•The
U.K. towbar market is estimated at 400,000 units per
annum
•The
Caravan Club alone has 300,000 members
•Around
80% are purchased in the "Aftermarket" - i.e. to vehicles
already registered and in use. The remainder are added
to new vehicles at the supplying dealer. TowForce serves
both market sectors.
• Almost 20% of cars have a towbar installed within
18 months of registration.
•40
% of light commercial vehicles up to 3.5 tonnes require
towbars
•80%
of 4 x 4 vehicles (i.e. Land Rover, Range Rover, Jeep,
Mitsubishi Shogun, etc.) have towbars fitted. |
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